Corum

Corum | Men & Ladies Watches | Watches World

Montres Corum Sàrl, or Corum, was founded in La Chaux-de-Fonds, Switzerland, by Gaston Ries and René Bannwart in 1955. The name ‘Corum’ was derived from the word ‘quorum’ which means a ‘select group of people’. This name goes a long way to tell of the brand’s exclusivity and a quest for originality. Corum watches are known mainly for their out-of-the-box innovative versatility. Their collections since time immemorial have taken the world of Swiss horology by surprise. An example was when they premiered the Coin watch in 1964, an elegant timepiece made from a $20 gold coin. Corum is one of the industry’s finest watchmakers. It harmoniously attunes to aestheticism yet does not lose touch with high-end mechanisms. In 2000, Severin Wunderman acquired Corum. The brand now belongs to the China Haidian Group.

Is Corum a good watch?

The best words that encapsulate Corum as a brand are: unconventional, creative, and imaginative. Every Corum watch has a twist – a feature that sets it apart from other brands. So, in terms of keeping watch lovers on their toes by releasing mind-blowing and unusual creations, Corum has got it. Some of its models are made with gold and feature a Tourbillon. Corum has become widely known for its yearly world premieres. They release a limited edition of a particular timepiece that gets sold out almost immediately.

Is Corum a luxury brand?

It takes an exceptional product and a good marketing strategy to be a luxury brand, features that Corum possesses. Year in and year out, Corum’s limited edition takes the horological world by storm. Corum has a rich history of producing iconic wristwatches that are unique and highly imaginative. They use the best resources like Grade 5 titanium, which makes the watches lighter. Striking among Corum’s collection is the Golden Bridge, an avant-garde creation with a see-through case that shows the baguette movement. This and other collections like the Admirals Cup and Bubble have set Corum on the list of collectible luxury watches.

How much are Corum watches

Corum offers a versatile price range, from expensive to cheap. Plus, there are four collections of Corum to choose from – Admiral, Golden Bridge, Heritage, and Bubble. Depending on the model you are buying, you can get the desirable Corum Admiral for all as low as $6000 to $12,000. But to get your hands on the Golden Bridge collection, you may have to shell out between $22,000 to $60,000. Vintage Corum watches may cost you over $100,000. If you search the secondary markets, you can get pre-owned Corum watches in perfect condition at reasonable prices.