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Discover our prestigious collections of luxury watches and fine jewelry.
Brand: Chopard
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Chopard | Men & Ladies Watches | Watches World

Chopard has a history that dates back to 1860 when Louis-Ulysse Chopard started designing and creating attractive pocket watches. When Chopard’s son and grandson took over, they moved Chopard to Geneva in 1937 where the company expanded to employ over a hundred employees. Chopard’s timepieces bore the Geneva Seal to prove that their movements were made in Geneva. In 1963, German watchmaker and goldsmith Karl Scheufele III bought Chopard. He combined his expertise and experience in horology to start manufacturing watches and jewelry. Chopard’s wristwatches featured a diamond floating in a sapphire, a natural touch of a jeweler. Chopard’s success leaps knew no bounds when in 1996, the company started making its movements. Chopard’s movement factory was established to produce movements for high-caliber watches in Chopard’s collection. From the Chopards to the Scheufeles, the brand has been referred to as a business built on family trust, a melting point of unity, ingenuity, confidence, and dedication to quality. Chopard is also known as the red carpet brand, a term that profoundly resonates and signifies the brand’s track record of creating sophisticated and coveted timepieces. The most iconic being the Happy Diamonds but also has an array of collections and models that perfectly blends style and class. 

Is Chopard a good watch brand?

Chopard is an excellent choice for those who fancy bejeweled timepieces. Their watches help you maintain a bossy appearance in a formal gathering yet gives the vibes of someone who loves glitz and glamor. Behind the flashy appearance of Chopard chronographs are complications with a high level of craftsmanship. The brand prioritizes both the outward appearance and innards of their watches, guaranteeing buyers functionality and aestheticism. 

How to pronounce Chopard?

Non-French speakers pronounce Chopard as chow-pard, enunciating the /d/. Since the name is of French origin, the last consonant is silent. The /r/ at the end is slightly pronounced from the glottis, not the way you pronounce ‘car.’ The best way to pronounce the brand is /show-pa(r)/, the stress being on the second syllable. 

How much are Chopard watches?

It depends on the Chopard model you want. Some models have fixed prices while others require you to book an appointment before getting the price. On the secondary market, models like Happy Diamonds and Alpine Eagle cost between $7,000 and $26,000 depending on the materials used. You can get lower-priced models like Mille Miglia, Imperiale, and Happy Sport between $4000 to $10,000.

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