As the red clay of Roland-Garros prepares for another fortnight of drama, artistry, and world-class competition, another arena of precision quietly asserts itself—this time, on the wrists of tennis’s greatest icons. Luxury timepieces have become synonymous with elite tennis, where every second counts, both on the court and off.

From the hallowed halls of Rolex to the avant-garde craftsmanship of Hublot, Audemars Piguet, and Jacob & Co., these watches are more than functional accessories. They are symbols—of status, excellence, discipline, and flair. As much as a blistering backhand or a masterful drop shot, the right watch tells a story.

These timepieces are not just endorsements. They are extensions of identity—mirrors of the mindset that makes champions.

Men of the Moment: What the Top ATP Stars Are Wearing

Jannik Sinner: Precision in Everose Gold

Italian prodigy Jannik Sinner has emerged not just as a contender but as a symbol of modern tennis: clean, methodical, and cool under pressure. On his wrist? The Rolex Cosmograph Daytona ref. 126515LN in 18-karat Everose gold. Its Cerachrom bezel and sundust dial match his calm execution and attention to detail. A fitting nod to a player who turns every point into a masterclass in precision.

Carlos Alcaraz: Platinum Powerhouse

Alcaraz, the electrifying Spaniard climbing swiftly into the realm of legends, wears the Rolex Daytona ref. 116576TBR. It’s crafted entirely in platinum, featuring a diamond-set bezel and ice-blue dial—an ultra-rare combination for an ultra-rare talent. As bold and head-turning as his explosive style, this timepiece is a perfect match for his fearless rise through the rankings.

Novak Djokovic: Bending Time with Hublot

The 24-time Grand Slam champion continues to redefine longevity. Djokovic’s partnership with Hublot feels personal. His Big Bang Unico Blue Ceramic and his exclusive Big Bang Unico Novak Djokovic edition—crafted using materials from his own tennis gear—symbolize his philosophy: purpose-driven, ever-evolving, and crafted for greatness. As Novak puts it, “This is more than tennis—it’s about purpose and pushing limits.”

Alexander Zverev: Bold with Jacob & Co.

Zverev is known for his booming serve, relentless baseline game, and striking off-court persona. He’s often spotted with the Rolex Daytona ref. 116519LN, but it’s his ambassadorship with Jacob & Co. that showcases his flair. While the exact model remains under wraps, it’s clear that Zverev’s taste leans toward unapologetic boldness—an ideal match for Jacob & Co.'s extravagant, avant-garde designs.

Taylor Fritz: American Power Meets Classic Versatility

Taylor Fritz, America's highest-ranked male tennis player, is frequently seen wearing Rolex models, such as the Rolex Daytona 116503 White Dial Two Tone,  the Submariner and the GMT-Master II. The Submariner is a nod to strength and utility, while the GMT, designed for world travellers, suits a player constantly on the move. Rugged, dynamic, and performance-driven—just like Fritz’s game.

Holger Rune: Young Rebel, Timeless Taste

Rune’s tennis is rebellious, fiery, and fearless. Yet his watch choice—the platinum Rolex Daytona with the iconic ice-blue dial—reveals a taste for the timeless. It’s a striking juxtaposition: the young disruptor wearing a watch that has long represented refinement, exclusivity, and control.

Leading Ladies: The WTA Stars Defining Elegance

Iga Swiatek: Quiet Strength, Timeless Style

Swiatek’s tennis is marked by focus, resilience, and serene dominance. She often wears a Rolex Lady-Datejust in Everose gold with a diamond bezel—a blend of power and grace. Subtle yet strong, this timepiece aligns with her court demeanor: unshakeable, precise, and unwavering.

Coco Gauff: Youthful Radiance, Timeless Sparkle

Gauff continues to dazzle as a Gen Z star with wisdom beyond her years. Her Rolex Lady-Datejust in yellow gold, featuring a mother-of-pearl dial and diamond accents, reflects her meteoric rise and vibrant personality. This timepiece speaks to heritage and modern brilliance—just like Gauff herself.

Aryna Sabalenka: Royal Firepower

Sabalenka’s presence on court is unmissable—aggressive, intense, and emotional. Her Audemars Piguet Royal Oak Mini in Frosted Gold is small in size, yet radiant in presence. With its shimmering hammered finish and architectural design, it mirrors her game: strong lines, bold finishes, and undeniable brilliance.

From Serve to Signature: The Role of Watches in Tennis Culture

Luxury watches are increasingly interwoven with the narrative of professional tennis. For the players, they are not just status symbols—they’re ritualistic, personal, and expressive. From the moment a match ends and the sweatbands come off, the watches go on. Post-match interviews, award ceremonies, brand campaigns—these watches are ever-present, showcasing the interplay between athletic prowess and timeless craftsmanship.

For brands, aligning with tennis greats offers a rare combination of global appeal, aesthetic credibility, and high-performance storytelling. Rolex has long set the benchmark here, but others—from Audemars Piguet’s alliance with Serena Williams to Hublot’s dynamic push with Djokovic—are closing the gap, blending sport and luxury like never before.

Final Set: Where Sport Meets Craftsmanship

Whether it’s a platinum Daytona gracing the wrist of a rising champion or a frosted Royal Oak shimmering on a WTA queen, these watches are declarations of intent, of success, and of character. They speak to how time is measured not just in seconds, but in milestones, memories, and matches won.

The watch a player wears can tell you almost as much as their game: Who they are. Where they’ve been. Where they’re going next.

These timepieces represent what each player is known to wear as of now, but styles, partnerships, and models may evolve. Tennis, like time, never stands still.

At Roland-Garros 2025, every point will matter—and so will every second.